Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

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Podcast Episodes

SEO vs. PPC for Your Ecommerce Jewelry Brand

SEO vs. PPC for Your Ecommerce Jewelry Brand

As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect...

SEO vs. PPC for Your Ecommerce Jewelry Brand

As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect...

4 Tips for Planning Your Jewelry Brand's Social Media Posts

4 Tips for Planning Your Jewelry Brand's Social...

When it comes to your jewelry brand’s social media strategy, do you have a weekly or even monthly plan for your posts, or are you flying by the seat of...

4 Tips for Planning Your Jewelry Brand's Social...

When it comes to your jewelry brand’s social media strategy, do you have a weekly or even monthly plan for your posts, or are you flying by the seat of...

Four Types of Customers for Your Jewelry Brand

Four Types of Customers for Your Jewelry Brand

To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merchants, and research on American...

Four Types of Customers for Your Jewelry Brand

To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merchants, and research on American...

How to Make Jewelry Your Customers Want to Buy

How to Make Jewelry Your Customers Want to Buy

Sometimes, jewelry brands are so committed to their vision that they lose sight of what customers want. While it’s true that a jewelry brand must find the right customers, usually...

How to Make Jewelry Your Customers Want to Buy

Sometimes, jewelry brands are so committed to their vision that they lose sight of what customers want. While it’s true that a jewelry brand must find the right customers, usually...

Three Offline Marketing Strategies for Ecommerce Jewelry Brands

Three Offline Marketing Strategies for Ecommerc...

Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, but you don’t want to neglect other “old school” marketing...

Three Offline Marketing Strategies for Ecommerc...

Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, but you don’t want to neglect other “old school” marketing...

An Introduction to Marketing KPIs for Jewelry Brands

An Introduction to Marketing KPIs for Jewelry B...

American engineer W. Edwards Deming once said, “You can’t manage what you don’t measure.” If you’re not designating key performance indicators and analyzing your campaigns, then you’re basically wasting your...

An Introduction to Marketing KPIs for Jewelry B...

American engineer W. Edwards Deming once said, “You can’t manage what you don’t measure.” If you’re not designating key performance indicators and analyzing your campaigns, then you’re basically wasting your...