Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

How to Find the Right Influencers for Your Jewelry Brand (Part 4 of 5)

How to Find the Right Influencers for Your Jewe...

To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I explain how you...

How to Find the Right Influencers for Your Jewe...

To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I explain how you...

What to Expect When Partnering with Influencers for Jewelry Marketing (Part 3 of 5)

What to Expect When Partnering with Influencers...

To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I explain what you...

What to Expect When Partnering with Influencers...

To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I explain what you...

Examples of Great Influencer Marketing Campaigns for Jewelry Brands (Part 2 of 5)

Examples of Great Influencer Marketing Campaign...

To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I share my favorite...

Examples of Great Influencer Marketing Campaign...

To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I share my favorite...

What’s an Influencer, and How Can Your Jewelry Brand Approach Influencer Marketing? (Part 1 of 5)

What’s an Influencer, and How Can Your Jewelry ...

To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I define “influencer”, outline...

What’s an Influencer, and How Can Your Jewelry ...

To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I define “influencer”, outline...

Interview with Jewelry Designer and Entrepreneur Julie Lamb

Interview with Jewelry Designer and Entrepreneu...

In Episode #45 of the Joy Joya Jewelry Marketing Podcast, I interview Julie Lamb, the founder of and designer behind the eponymous jewelry brand Julie Lamb New York. Making jewelry...

Interview with Jewelry Designer and Entrepreneu...

In Episode #45 of the Joy Joya Jewelry Marketing Podcast, I interview Julie Lamb, the founder of and designer behind the eponymous jewelry brand Julie Lamb New York. Making jewelry...

How Can Your Jewelry Brand Leverage and Plan for Experiential Marketing?

How Can Your Jewelry Brand Leverage and Plan fo...

Experiential marketing – also known as engagement marketing, event marketing, and even live marketing – invites consumers to participate in a brand experience, either in person or virtually. Since it...

How Can Your Jewelry Brand Leverage and Plan fo...

Experiential marketing – also known as engagement marketing, event marketing, and even live marketing – invites consumers to participate in a brand experience, either in person or virtually. Since it...