Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

Which Is More Important for a Jewelry Instagram Post - a Beautiful Photo or Compelling Caption?

Which Is More Important for a Jewelry Instagram...

Instagram planning app Preview recently published the results of a poll about the importance of a good photo vs. a good caption for an Instagram post. While 84% of respondents...

Which Is More Important for a Jewelry Instagram...

Instagram planning app Preview recently published the results of a poll about the importance of a good photo vs. a good caption for an Instagram post. While 84% of respondents...

Consider Instagram Checkout for Your Jewelry Marketing Strategy

Consider Instagram Checkout for Your Jewelry Ma...

Have you heard the recent announcement from Instagram about the platform’s new feature called Instagram Checkout? Different from Shopping on Instagram – which allows businesses to add product tags that...

Consider Instagram Checkout for Your Jewelry Ma...

Have you heard the recent announcement from Instagram about the platform’s new feature called Instagram Checkout? Different from Shopping on Instagram – which allows businesses to add product tags that...

How the Breakup Between Shopify and Mailchimp Affects Your Jewelry Brand

How the Breakup Between Shopify and Mailchimp A...

You may have heard the news that ecommerce platform Shopify recently cut ties with the popular email marketing platform Mailchimp. As of now, the Mailchimp app is no longer available...

How the Breakup Between Shopify and Mailchimp A...

You may have heard the news that ecommerce platform Shopify recently cut ties with the popular email marketing platform Mailchimp. As of now, the Mailchimp app is no longer available...

How Do You Know It's Time to Hire a Jewelry Marketing Consultant?

How Do You Know It's Time to Hire a Jewelry Mar...

While some of our clients knew intuitively that working with a jewelry marketing consultant was the right next step, others aren’t so sure, and they ask, “Should we be investing...

How Do You Know It's Time to Hire a Jewelry Mar...

While some of our clients knew intuitively that working with a jewelry marketing consultant was the right next step, others aren’t so sure, and they ask, “Should we be investing...

Interview with Kat McCoy, Founder of Best Kept, an Online Jewelry Concierge Service

Interview with Kat McCoy, Founder of Best Kept,...

In Episode #24 of the Joy Joya Jewelry Marketing Podcast, I interviewed Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for...

Interview with Kat McCoy, Founder of Best Kept,...

In Episode #24 of the Joy Joya Jewelry Marketing Podcast, I interviewed Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for...

Choosing Objectives for a Jewelry Facebook Ad Strategy

Choosing Objectives for a Jewelry Facebook Ad S...

When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every jewelry brand wants to convert customers,...

Choosing Objectives for a Jewelry Facebook Ad S...

When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every jewelry brand wants to convert customers,...