Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

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Podcast Episodes

Should Jewelry Businesses Also Be Technology Businesses?

Should Jewelry Businesses Also Be Technology Bu...

To stay competitive in today’s marketplace, businesses must constantly prioritize innovation and put technology first. In fact, Reuters recently stated that “all companies are technology companies now”. Should jewelry businesses...

Should Jewelry Businesses Also Be Technology Bu...

To stay competitive in today’s marketplace, businesses must constantly prioritize innovation and put technology first. In fact, Reuters recently stated that “all companies are technology companies now”. Should jewelry businesses...

Interview with Nan Lung Palmer, Jewelry Merchandising and Product Development Consultant

Interview with Nan Lung Palmer, Jewelry Merchan...

In Episode #21 of the Joy Joya Jewelry Marketing Podcast, I interviewed Nan Lung Palmer, the owner of Facets, a business-to-business consulting agency for both emerging jewelry designers and established...

Interview with Nan Lung Palmer, Jewelry Merchan...

In Episode #21 of the Joy Joya Jewelry Marketing Podcast, I interviewed Nan Lung Palmer, the owner of Facets, a business-to-business consulting agency for both emerging jewelry designers and established...

Getting Started with Digital Advertising for Your Jewelry Brand

Getting Started with Digital Advertising for Yo...

Have you been on the fence about trying digital advertising like Facebook ads, Instagram ads, or Google AdWords? You may be hesitating because you want to achieve a favorable ROI...

Getting Started with Digital Advertising for Yo...

Have you been on the fence about trying digital advertising like Facebook ads, Instagram ads, or Google AdWords? You may be hesitating because you want to achieve a favorable ROI...

How Jewelry Brands Can Get Started With Email Marketing

How Jewelry Brands Can Get Started With Email M...

If you’re not already leveraging the power of email marketing for your jewelry brand, you may be wondering why it’s important and how to get started. In this blog post,...

How Jewelry Brands Can Get Started With Email M...

If you’re not already leveraging the power of email marketing for your jewelry brand, you may be wondering why it’s important and how to get started. In this blog post,...

Brand Awareness vs. Brand Identity for Jewelry Brands

Brand Awareness vs. Brand Identity for Jewelry ...

I recently read an article in JCK about Pandora’s efforts to reinvent itself after an “unsatisfactory” 2018. Pandora executives admit the brand has high brand awareness but lacks brand identity....

Brand Awareness vs. Brand Identity for Jewelry ...

I recently read an article in JCK about Pandora’s efforts to reinvent itself after an “unsatisfactory” 2018. Pandora executives admit the brand has high brand awareness but lacks brand identity....

Why Choose a Jewelry Marketing Consultant Instead of a General Marketing Consultant?

Why Choose a Jewelry Marketing Consultant Inste...

When I tell people that I’m a marketing consultant who works exclusively with jewelry brands, most respond with, “Wow, that’s very specific!” As a jewelry business owner, you may also...

Why Choose a Jewelry Marketing Consultant Inste...

When I tell people that I’m a marketing consultant who works exclusively with jewelry brands, most respond with, “Wow, that’s very specific!” As a jewelry business owner, you may also...