Joy Joya Podcast
At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.
With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.
Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.
Podcast Episodes

5 Steps to Master Storytelling: How to Uncover ...
Your jewelry brand’s origin story isn’t just a date on a timeline or a hobby-turned-business anecdote—it’s the soul of your brand. It’s the spark, the transformation, and the journey that...
5 Steps to Master Storytelling: How to Uncover ...
Your jewelry brand’s origin story isn’t just a date on a timeline or a hobby-turned-business anecdote—it’s the soul of your brand. It’s the spark, the transformation, and the journey that...

The Magic of Behind the Scenes in Jewelry Marke...
Discover the power of behind-the-scenes content for your jewelry brand. Learn how to capture and share authentic moments to build trust and loyalty.
The Magic of Behind the Scenes in Jewelry Marke...
Discover the power of behind-the-scenes content for your jewelry brand. Learn how to capture and share authentic moments to build trust and loyalty.

Quizzes Are the Secret to Growing Your Jewelry ...
Episode #323 – Quizzes Are the Secret to Growing Your Jewelry Brand's Email List Quizzes aren’t just fun—they’re a game-changer for email marketing and customer engagement. In this episode, I’m...
Quizzes Are the Secret to Growing Your Jewelry ...
Episode #323 – Quizzes Are the Secret to Growing Your Jewelry Brand's Email List Quizzes aren’t just fun—they’re a game-changer for email marketing and customer engagement. In this episode, I’m...

What Is a Marketing Strategy, Really? (And Why ...
Episode #322 – What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business)You’ve probably heard the term “marketing strategy” before, but what does it actually...
What Is a Marketing Strategy, Really? (And Why ...
Episode #322 – What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business)You’ve probably heard the term “marketing strategy” before, but what does it actually...

6 Ways to Revitalize Your Jewelry Business When...
Episode #321 - "6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trialCheck out the new JoyDeck YouTube channel:...
6 Ways to Revitalize Your Jewelry Business When...
Episode #321 - "6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trialCheck out the new JoyDeck YouTube channel:...

TikTok Bans, Meta Chaos, and the Future of Soci...
Episode #320 - "TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trialCheck out the new JoyDeck...
TikTok Bans, Meta Chaos, and the Future of Soci...
Episode #320 - "TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trialCheck out the new JoyDeck...