Marketing With Laryssa

Podcast and YouTube Channel


At Joy Joya, we believe that sharing knowledge is just as important as delivering great marketing results. That’s why, in 2018, our founder Laryssa launched a podcast - now called Marketing With Laryssa - to offer product-based brands a mix of actionable tips, industry insights, and real-world strategies.

With 300+ episodes and counting, the show reflects our commitment to transparency and thought leadership. Whether you’re a client or simply curious, Marketing With Laryssa gives you a front-row seat to the ideas and strategies that fuel our work - and can help your brand grow with clarity and confidence.

Listen on Apple PodcastsWatch on YouTube

Podcast Episodes

Holiday Email Flows That Sell During Black Friday & Cyber Monday

Holiday Email Flows That Sell During Black Frid...

Let’s picture this: It’s Black Friday weekend, the biggest shopping event of the year. A customer finds the perfect gift on your site, adds it to their cart… and then...

Holiday Email Flows That Sell During Black Frid...

Let’s picture this: It’s Black Friday weekend, the biggest shopping event of the year. A customer finds the perfect gift on your site, adds it to their cart… and then...

How to Make Your Black Friday Emails Stand Out in the Inbox

How to Make Your Black Friday Emails Stand Out ...

Nobody wakes up on Black Friday excited to read 200 emails. They’re excited to find something they love. But when every subject line is screaming “SALE!” and every graphic is...

How to Make Your Black Friday Emails Stand Out ...

Nobody wakes up on Black Friday excited to read 200 emails. They’re excited to find something they love. But when every subject line is screaming “SALE!” and every graphic is...

5 Tips to Avoid Black Friday Marketing Chaos (and Enjoy the Holidays)

5 Tips to Avoid Black Friday Marketing Chaos (a...

Picture this: it’s Thanksgiving night. You’re balancing a slice of pumpkin pie in one hand and your laptop in the other. Your fingers are flying across the keyboard, resizing images...

5 Tips to Avoid Black Friday Marketing Chaos (a...

Picture this: it’s Thanksgiving night. You’re balancing a slice of pumpkin pie in one hand and your laptop in the other. Your fingers are flying across the keyboard, resizing images...

Turning Your Shipping Confirmation Emails Into a Client Retention Tool

Turning Your Shipping Confirmation Emails Into ...

Quick quiz: what’s the email in your flow that gets the highest open rate? If your mind immediately went to your welcome email, you are close. But the right answer...

Turning Your Shipping Confirmation Emails Into ...

Quick quiz: what’s the email in your flow that gets the highest open rate? If your mind immediately went to your welcome email, you are close. But the right answer...

Re-Engage, Sunset, or Unsubscribe? How to Handle Inactive Subscribers

Re-Engage, Sunset, or Unsubscribe? How to Handl...

Your list looks healthy on paper, but you know the truth: a chunk of subscribers hasn’t opened an email in months. Now you wonder: should you try to win them...

Re-Engage, Sunset, or Unsubscribe? How to Handl...

Your list looks healthy on paper, but you know the truth: a chunk of subscribers hasn’t opened an email in months. Now you wonder: should you try to win them...

Stop Ghosting Customers

Is Your Post-Purchase Flow Your Biggest Missed ...

Many brands make the mistake of letting the automated order confirmation email do all the talking after a sale. But what if I told you that the window right after...

Is Your Post-Purchase Flow Your Biggest Missed ...

Many brands make the mistake of letting the automated order confirmation email do all the talking after a sale. But what if I told you that the window right after...