Joy Joya Podcast
At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.
With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.
Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.
Podcast Episodes

The Importance of Watermarking Your Jewelry Pho...
Jewelry can be so easy to copy; some swindling entrepreneurs attend trade shows just to peep other designers’ works. Then, they decide how they can manufacture the designs with cheaper...
The Importance of Watermarking Your Jewelry Pho...
Jewelry can be so easy to copy; some swindling entrepreneurs attend trade shows just to peep other designers’ works. Then, they decide how they can manufacture the designs with cheaper...

5 Tips for Marketing Your Etsy Jewelry Store
I love Etsy, the online marketplace for handmade goods. When I’m looking for something unique at an affordable price point, I know I’ll be able to find the perfect item,...
5 Tips for Marketing Your Etsy Jewelry Store
I love Etsy, the online marketplace for handmade goods. When I’m looking for something unique at an affordable price point, I know I’ll be able to find the perfect item,...

How a Jewelry Brand Can Avoid Spending Money on...
These days, most jewelry designers work on a shoestring budget, reinvesting whatever profit they make into creating new pieces for their collections. Furthermore, jewelry store owners are wary of spending...
How a Jewelry Brand Can Avoid Spending Money on...
These days, most jewelry designers work on a shoestring budget, reinvesting whatever profit they make into creating new pieces for their collections. Furthermore, jewelry store owners are wary of spending...

The Role of "Curation" in Jewelry Marketing
Most shoppers crave a point of view; they want to understand how an article of clothing or a piece of jewelry like a bold necklace can fit into their lives...
The Role of "Curation" in Jewelry Marketing
Most shoppers crave a point of view; they want to understand how an article of clothing or a piece of jewelry like a bold necklace can fit into their lives...

Should a Jewelry Brand Buy Followers and Likes?
Recently, I had the chance to meet my new friend Jilienne – jewelry connoisseur and jewelry marketing/PR extraordinaire – for coffee, and we chatted about social media marketing for jewelry...
Should a Jewelry Brand Buy Followers and Likes?
Recently, I had the chance to meet my new friend Jilienne – jewelry connoisseur and jewelry marketing/PR extraordinaire – for coffee, and we chatted about social media marketing for jewelry...

How to Host a Blogger Event for Your Jewelry Br...
Maybe you’re a jewelry designer or brand who’s been wary of spending money on traditional advertising. You’re not sure if you’ll receive a return on your investment. I don’t blame...
How to Host a Blogger Event for Your Jewelry Br...
Maybe you’re a jewelry designer or brand who’s been wary of spending money on traditional advertising. You’re not sure if you’ll receive a return on your investment. I don’t blame...