Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

Jewelry Design Thief

The Importance of Watermarking Your Jewelry Pho...

Jewelry can be so easy to copy; some swindling entrepreneurs attend trade shows just to peep other designers’ works. Then, they decide how they can manufacture the designs with cheaper...

The Importance of Watermarking Your Jewelry Pho...

Jewelry can be so easy to copy; some swindling entrepreneurs attend trade shows just to peep other designers’ works. Then, they decide how they can manufacture the designs with cheaper...

Etsy Jewelry Marketing

5 Tips for Marketing Your Etsy Jewelry Store

I love Etsy, the online marketplace for handmade goods. When I’m looking for something unique at an affordable price point, I know I’ll be able to find the perfect item,...

5 Tips for Marketing Your Etsy Jewelry Store

I love Etsy, the online marketplace for handmade goods. When I’m looking for something unique at an affordable price point, I know I’ll be able to find the perfect item,...

How to Avoid Advertising

How a Jewelry Brand Can Avoid Spending Money on...

These days, most jewelry designers work on a shoestring budget, reinvesting whatever profit they make into creating new pieces for their collections. Furthermore, jewelry store owners are wary of spending...

How a Jewelry Brand Can Avoid Spending Money on...

These days, most jewelry designers work on a shoestring budget, reinvesting whatever profit they make into creating new pieces for their collections. Furthermore, jewelry store owners are wary of spending...

Collection

The Role of "Curation" in Jewelry Marketing

Most shoppers crave a point of view; they want to understand how an article of clothing or a piece of jewelry like a bold necklace can fit into their lives...

The Role of "Curation" in Jewelry Marketing

Most shoppers crave a point of view; they want to understand how an article of clothing or a piece of jewelry like a bold necklace can fit into their lives...

Popularity Contest

Should a Jewelry Brand Buy Followers and Likes?

Recently, I had the chance to meet my new friend Jilienne – jewelry connoisseur and jewelry marketing/PR extraordinaire – for coffee, and we chatted about social media marketing for jewelry...

Should a Jewelry Brand Buy Followers and Likes?

Recently, I had the chance to meet my new friend Jilienne – jewelry connoisseur and jewelry marketing/PR extraordinaire – for coffee, and we chatted about social media marketing for jewelry...

Hosting a Blogger Event

How to Host a Blogger Event for Your Jewelry Br...

Maybe you’re a jewelry designer or brand who’s been wary of spending money on traditional advertising. You’re not sure if you’ll receive a return on your investment. I don’t blame...

How to Host a Blogger Event for Your Jewelry Br...

Maybe you’re a jewelry designer or brand who’s been wary of spending money on traditional advertising. You’re not sure if you’ll receive a return on your investment. I don’t blame...