Marketing With Laryssa

Podcast and YouTube Channel


At Joy Joya, we believe that sharing knowledge is just as important as delivering great marketing results. That’s why, in 2018, our founder Laryssa launched a podcast - now called Marketing With Laryssa - to offer product-based brands a mix of actionable tips, industry insights, and real-world strategies.

With 300+ episodes and counting, the show reflects our commitment to transparency and thought leadership. Whether you’re a client or simply curious, Marketing With Laryssa gives you a front-row seat to the ideas and strategies that fuel our work - and can help your brand grow with clarity and confidence.

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Podcast Episodes

Consider Instagram Checkout for Your Jewelry Marketing Strategy

Consider Instagram Checkout for Your Jewelry Ma...

Have you heard the recent announcement from Instagram about the platform’s new feature called Instagram Checkout? Different from Shopping on Instagram – which allows businesses to add product tags that...

Consider Instagram Checkout for Your Jewelry Ma...

Have you heard the recent announcement from Instagram about the platform’s new feature called Instagram Checkout? Different from Shopping on Instagram – which allows businesses to add product tags that...

How the Breakup Between Shopify and Mailchimp Affects Your Jewelry Brand

How the Breakup Between Shopify and Mailchimp A...

You may have heard the news that ecommerce platform Shopify recently cut ties with the popular email marketing platform Mailchimp. As of now, the Mailchimp app is no longer available...

How the Breakup Between Shopify and Mailchimp A...

You may have heard the news that ecommerce platform Shopify recently cut ties with the popular email marketing platform Mailchimp. As of now, the Mailchimp app is no longer available...

How Do You Know It's Time to Hire a Jewelry Marketing Consultant?

How Do You Know It's Time to Hire a Jewelry Mar...

While some of our clients knew intuitively that working with a jewelry marketing consultant was the right next step, others aren’t so sure, and they ask, “Should we be investing...

How Do You Know It's Time to Hire a Jewelry Mar...

While some of our clients knew intuitively that working with a jewelry marketing consultant was the right next step, others aren’t so sure, and they ask, “Should we be investing...

Interview with Kat McCoy, Founder of Best Kept, an Online Jewelry Concierge Service

Interview with Kat McCoy, Founder of Best Kept,...

In Episode #24 of the Joy Joya Jewelry Marketing Podcast, I interviewed Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for...

Interview with Kat McCoy, Founder of Best Kept,...

In Episode #24 of the Joy Joya Jewelry Marketing Podcast, I interviewed Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for...

Choosing Objectives for a Jewelry Facebook Ad Strategy

Choosing Objectives for a Jewelry Facebook Ad S...

When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every jewelry brand wants to convert customers,...

Choosing Objectives for a Jewelry Facebook Ad S...

When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every jewelry brand wants to convert customers,...

Should Jewelry Businesses Also Be Technology Businesses?

Should Jewelry Businesses Also Be Technology Bu...

To stay competitive in today’s marketplace, businesses must constantly prioritize innovation and put technology first. In fact, Reuters recently stated that “all companies are technology companies now”. Should jewelry businesses...

Should Jewelry Businesses Also Be Technology Bu...

To stay competitive in today’s marketplace, businesses must constantly prioritize innovation and put technology first. In fact, Reuters recently stated that “all companies are technology companies now”. Should jewelry businesses...