Joy Joya Podcast
Podcast Episodes
How to Prepare Your Jewelry Marketing for 2019
Today, JCK published an editorial titled “3 Predictions for the Jewelry Business in 2019 and Beyond“. At the 2018 GIA Symposium, Scott Galloway – marketing professor and founder of market...
How to Prepare Your Jewelry Marketing for 2019
Today, JCK published an editorial titled “3 Predictions for the Jewelry Business in 2019 and Beyond“. At the 2018 GIA Symposium, Scott Galloway – marketing professor and founder of market...
What's "Marketing Myopia" and How Can It Affect...
Have you ever heard of a term called “marketing myopia“? You may have seen the word “myopia,” which is a fancy way to say nearsightedness. In relation to marketing, myopia...
What's "Marketing Myopia" and How Can It Affect...
Have you ever heard of a term called “marketing myopia“? You may have seen the word “myopia,” which is a fancy way to say nearsightedness. In relation to marketing, myopia...
Don’t "Boost" Facebook Posts or "Promote" Insta...
If your jewelry brand currently has a social media marketing strategy that involves Facebook and/or Instagram, you’ve probably seen notifications like: “People are boosting posts like…to reach more people. Try...
Don’t "Boost" Facebook Posts or "Promote" Insta...
If your jewelry brand currently has a social media marketing strategy that involves Facebook and/or Instagram, you’ve probably seen notifications like: “People are boosting posts like…to reach more people. Try...
Grid + Lock: Is Your Instagram Grid Locking Dow...
If you were given a random lineup of Instagram profiles for jewelry brands – with the usernames hidden – would you be able to determine which ones are corporate jewelry...
Grid + Lock: Is Your Instagram Grid Locking Dow...
If you were given a random lineup of Instagram profiles for jewelry brands – with the usernames hidden – would you be able to determine which ones are corporate jewelry...
How to Market Your Jewelry to Qualified Customers
Especially at the beginning of their journey, many jewelry designers and stores are so excited to share their products with the world that they fail to identify their “dream” customer....
How to Market Your Jewelry to Qualified Customers
Especially at the beginning of their journey, many jewelry designers and stores are so excited to share their products with the world that they fail to identify their “dream” customer....
Encourage Fans to Create Content for Your Jewel...
In his book Tribes: We Need You to Lead Us, marketing expert Seth Godin writes, “An individual artist needs only a thousand true fans in her tribe. It’s enough.” That’s...
Encourage Fans to Create Content for Your Jewel...
In his book Tribes: We Need You to Lead Us, marketing expert Seth Godin writes, “An individual artist needs only a thousand true fans in her tribe. It’s enough.” That’s...