Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

Carousels? Reels? What's Up With Instagram For Jewelry

Carousels? Reels? What's Up With Instagram For ...

Episode #284 – “Carousels? Reels? What’s Up With Instagram For Jewelry?” Welcome to Episode #284. In today’s episode, I’m diving into the current best practices for Instagram content. What formats...

Carousels? Reels? What's Up With Instagram For ...

Episode #284 – “Carousels? Reels? What’s Up With Instagram For Jewelry?” Welcome to Episode #284. In today’s episode, I’m diving into the current best practices for Instagram content. What formats...

Hero Images for Jewelry Ecommerce and Digital Marketing

Hero Images for Jewelry Ecommerce and Digital M...

Episode #283 – “Hero Images for Jewelry Ecommerce and Digital Marketing” Welcome to Episode #283. Today, we’re diving into the world of heroes, but not the kind you might expect...

Hero Images for Jewelry Ecommerce and Digital M...

Episode #283 – “Hero Images for Jewelry Ecommerce and Digital Marketing” Welcome to Episode #283. Today, we’re diving into the world of heroes, but not the kind you might expect...

Finding the Right Audience for Your Fine Jewelry

Finding the Right Audience for Your Fine Jewelry

Episode #282 – “Finding the Right Audience for Your Fine Jewelry” Welcome to Episode #282. Today, I want to chat about finding an audience for your fine jewelry, especially if...

Finding the Right Audience for Your Fine Jewelry

Episode #282 – “Finding the Right Audience for Your Fine Jewelry” Welcome to Episode #282. Today, I want to chat about finding an audience for your fine jewelry, especially if...

Tactics for Boosting Your Jewelry Ecommerce Performance

Tactics for Boosting Your Jewelry Ecommerce Per...

Episode #281 – “Tactics for Boosting Your Jewelry Ecommerce Performance” Welcome to Episode #281. Today, let’s dive into a “part two” of last week’s discussion on achieving ecommerce sales goals...

Tactics for Boosting Your Jewelry Ecommerce Per...

Episode #281 – “Tactics for Boosting Your Jewelry Ecommerce Performance” Welcome to Episode #281. Today, let’s dive into a “part two” of last week’s discussion on achieving ecommerce sales goals...

Jewelry Marketing Metrics for Ecommerce Goals

Jewelry Marketing Metrics for Ecommerce Goals

Episode #280 – “Jewelry Marketing Metrics for Ecommerce Goals” Welcome to Episode #280. Today, I’d like to share some strategies to help ease the pressure of meeting your ecommerce sales...

Jewelry Marketing Metrics for Ecommerce Goals

Episode #280 – “Jewelry Marketing Metrics for Ecommerce Goals” Welcome to Episode #280. Today, I’d like to share some strategies to help ease the pressure of meeting your ecommerce sales...

Jewelry Storytelling: Get Your Audience to STOP and Pay Attention

Jewelry Storytelling: Get Your Audience to STOP...

Episode #279 – “Jewelry Storytelling: Get Your Audience to STOP and Pay Attention” Welcome to Episode #279. Today, I’m revisiting the topic of brand storytelling for what must be the...

Jewelry Storytelling: Get Your Audience to STOP...

Episode #279 – “Jewelry Storytelling: Get Your Audience to STOP and Pay Attention” Welcome to Episode #279. Today, I’m revisiting the topic of brand storytelling for what must be the...