Marketing With Laryssa

Podcast and YouTube Channel


At Joy Joya, we believe that sharing knowledge is just as important as delivering great marketing results. That’s why, in 2018, our founder Laryssa launched a podcast - now called Marketing With Laryssa - to offer product-based brands a mix of actionable tips, industry insights, and real-world strategies.

With 300+ episodes and counting, the show reflects our commitment to transparency and thought leadership. Whether you’re a client or simply curious, Marketing With Laryssa gives you a front-row seat to the ideas and strategies that fuel our work - and can help your brand grow with clarity and confidence.

Podcast Episodes

How to Manage Disengaged Subscribers? List Segments & Sunset Flows 101

How to Manage Disengaged Subscribers? List Segm...

If your email list is growing but engagement is tanking, you’ve got ghost subscribers. Here’s how to spot them early and bring them back before it’s too late.

How to Manage Disengaged Subscribers? List Segm...

If your email list is growing but engagement is tanking, you’ve got ghost subscribers. Here’s how to spot them early and bring them back before it’s too late.

The Perfect Email Timing Formula

Email Marketing Strategy: When to Sell vs. Nurt...

Stop guessing in your email marketing. Learn the real strategy behind when to sell and when to nurture, so your emails finally get results.

Email Marketing Strategy: When to Sell vs. Nurt...

Stop guessing in your email marketing. Learn the real strategy behind when to sell and when to nurture, so your emails finally get results.

Instagram Followers Aren’t Customers - Here’s How to Turn Them Into Buyers

Instagram Followers Aren’t Customers - Here’s H...

If your Instagram fans never buy, you’re missing the point. Here’s how to turn followers into email subscribers - and email into sales you actually own.

Instagram Followers Aren’t Customers - Here’s H...

If your Instagram fans never buy, you’re missing the point. Here’s how to turn followers into email subscribers - and email into sales you actually own.

Event-Triggered Messaging: The Secret to High-Converting Email & SMS Marketing

Event-Triggered Messaging: The Secret to High-C...

What if your best-performing emails and texts weren’t campaigns but automated, event-triggered messages? Here’s how to make your marketing work smarter.

Event-Triggered Messaging: The Secret to High-C...

What if your best-performing emails and texts weren’t campaigns but automated, event-triggered messages? Here’s how to make your marketing work smarter.

Why Your Email Click-Through Rate Is Low (and How to Fix It for 2025)

Why Your Email Click-Through Rate Is Low (and H...

If your email campaigns get crickets instead of clicks, you’re not alone. Here’s why your CTR is low—and how to make your emails finally irresistible.

Why Your Email Click-Through Rate Is Low (and H...

If your email campaigns get crickets instead of clicks, you’re not alone. Here’s why your CTR is low—and how to make your emails finally irresistible.

Should You Be the Face of Your Jewelry Brand?

Should You Be the Face of Your Jewelry Brand?

Thinking about stepping out from behind your jewelry brand? Here’s why showing up matters, how to do it without faking it, and easy ways to start—no influencer moves required.

Should You Be the Face of Your Jewelry Brand?

Thinking about stepping out from behind your jewelry brand? Here’s why showing up matters, how to do it without faking it, and easy ways to start—no influencer moves required.