Marketing With Laryssa

Podcast and YouTube Channel


At Joy Joya, we believe that sharing knowledge is just as important as delivering great marketing results. That’s why, in 2018, our founder Laryssa launched a podcast - now called Marketing With Laryssa - to offer product-based brands a mix of actionable tips, industry insights, and real-world strategies.

With 300+ episodes and counting, the show reflects our commitment to transparency and thought leadership. Whether you’re a client or simply curious, Marketing With Laryssa gives you a front-row seat to the ideas and strategies that fuel our work - and can help your brand grow with clarity and confidence.

Podcast Episodes

Encourage Customers to Create Content for Your Jewelry Brand

Encourage Fans to Create Content for Your Jewel...

In his book Tribes: We Need You to Lead Us, marketing expert Seth Godin writes, “An individual artist needs only a thousand true fans in her tribe. It’s enough.” That’s...

Encourage Fans to Create Content for Your Jewel...

In his book Tribes: We Need You to Lead Us, marketing expert Seth Godin writes, “An individual artist needs only a thousand true fans in her tribe. It’s enough.” That’s...

Jewelry Design Thief

The Importance of Watermarking Your Jewelry Pho...

Jewelry can be so easy to copy; some swindling entrepreneurs attend trade shows just to peep other designers’ works. Then, they decide how they can manufacture the designs with cheaper...

The Importance of Watermarking Your Jewelry Pho...

Jewelry can be so easy to copy; some swindling entrepreneurs attend trade shows just to peep other designers’ works. Then, they decide how they can manufacture the designs with cheaper...

Etsy Jewelry Marketing

5 Tips for Marketing Your Etsy Jewelry Store

I love Etsy, the online marketplace for handmade goods. When I’m looking for something unique at an affordable price point, I know I’ll be able to find the perfect item,...

5 Tips for Marketing Your Etsy Jewelry Store

I love Etsy, the online marketplace for handmade goods. When I’m looking for something unique at an affordable price point, I know I’ll be able to find the perfect item,...

How to Avoid Advertising

How a Jewelry Brand Can Avoid Spending Money on...

These days, most jewelry designers work on a shoestring budget, reinvesting whatever profit they make into creating new pieces for their collections. Furthermore, jewelry store owners are wary of spending...

How a Jewelry Brand Can Avoid Spending Money on...

These days, most jewelry designers work on a shoestring budget, reinvesting whatever profit they make into creating new pieces for their collections. Furthermore, jewelry store owners are wary of spending...

Collection

The Role of "Curation" in Jewelry Marketing

Most shoppers crave a point of view; they want to understand how an article of clothing or a piece of jewelry like a bold necklace can fit into their lives...

The Role of "Curation" in Jewelry Marketing

Most shoppers crave a point of view; they want to understand how an article of clothing or a piece of jewelry like a bold necklace can fit into their lives...

Popularity Contest

Should a Jewelry Brand Buy Followers and Likes?

Recently, I had the chance to meet my new friend Jilienne – jewelry connoisseur and jewelry marketing/PR extraordinaire – for coffee, and we chatted about social media marketing for jewelry...

Should a Jewelry Brand Buy Followers and Likes?

Recently, I had the chance to meet my new friend Jilienne – jewelry connoisseur and jewelry marketing/PR extraordinaire – for coffee, and we chatted about social media marketing for jewelry...