Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTokLaryssa
Episode #248 – “Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok”
To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.
Welcome to Episode #248. We’re continuing our mini social media marketing series and building upon the previous episode, when I gave you the lowdown on the four most relevant social media platforms for jewelry brands today: Instagram, Facebook, Pinterest, and TikTok.
Now that you’re familiar with these platforms and have an idea of the people who use them, you’re probably wondering how to get the best results. Here’s the thing: you don’t have to be on all four platforms to succeed.
Instead, it’s important to choose wisely based on your target customer, your available resources for content creation, and which platform aligns best with your business goals right now.
I’ll be covering:
- Tips and best practices for each of the four platforms.
- Some insider secrets that are often overlooked but can make a big difference.
- Setting realistic expectations so you know what to aim for.
From now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Check out the transcript below.
Ready to break free from algorithms, vanity PR, and money-sucking ads? My name’s Laryssa Wirstiuk, and I’ve learned in 7 years of jewelry marketing that content is the crown jewel. My agency Joy Joya takes a holistic approach, leading with laser-focused storytelling, impactful content creation, and strategic content distribution. This method has worked for the solopreneur as well as the multi-million-dollar company, and now I’m sharing these systems and tactics with you. Here’s to standing out in the Sea of Sparkle.
Welcome to Episode #248. We’re continuing our mini social media marketing series and building upon the previous episode, when I gave you the lowdown on the four most relevant social media platforms for jewelry brands today: Instagram, Facebook, Pinterest, and TikTok. Now that you’re familiar with these platforms and have an idea of the people who use them, you’re probably wondering how to get the best results. Here’s the thing: you don’t have to be on all four platforms to succeed. Instead, it’s important to choose wisely based on your target customer, your available resources for content creation, and which platform aligns best with your business goals right now. I’ll be covering: Tips and best practices for each of the four platforms. Some insider secrets that are often overlooked but can make a big difference. Setting realistic expectations so you know what to aim for. In our next episode after this one, we’ll explore how to conduct a social media presence audit to uncover hidden opportunities. We’ll also assess your strengths and weaknesses, and discuss how to measure success effectively. If you’re new to this podcast, you should know: from now through July of this year, I’m offering a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which involves weekly audio and video lessons as well as companion PDF downloads for each new episode. If you haven’t already signed up at joyjoya.com/JUMP, then I highly recommend you stop waiting and sign up now.
But before we get to the solid gold, I’d like to take a moment to remind you that this podcast has both audio and video – so you can either listen on your favorite podcast platform or watch on YouTube by searching “Joy Joya”. You can support the podcast for free by taking the time not only to subscribe but also to leave a rating and review on Apple Podcasts. If you leave a review, I might read it on a future episode – please let me know what you think about this episode or about any other major takeaways you’ve had recently. Speaking of podcasts, did you know I also co-host another podcast with jewelry marketer Liz Kantner? It’s called Success With Jewelry, and we’ve already released 42 free episodes everywhere you listen to podcasts as well as on YouTube. We also have an Insider community, where we share extended episodes, hands-on guidance, and a plethora of resources. Visit successwithjewelry.com to learn more.
Okay, my Sparklers! Let’s get into the next installment of Jewelry Marketing Jumpstart, which is all about how to best use Instagram, Facebook, Pinterest, and TikTok. Of course, I can’t get too far into a deep dive; otherwise this episode would be hours long. But I’ll do my best to give you the greatest hits and some top-level takeaways for each platform.
So let’s start with Instagram. Again, I’ll share a few best practices as well as some insider tips for each one. So with Instagram, first and foremost, you can’t just go through the motions with Instagram. And that’s really why so many small business owners and marketing professionals get burnt out on it. Because you can’t just coast you can’t just like keep things the same all the time. Instagram really requires you to be on your toes and give it your all. You have to show up to it every time with something engaging, something creative and new that will simultaneously represent your jewelry brand while also capturing your audience. And I know this is a really big ask especially for like one person shows or even someone with a really small team. But if you’re going to commit to Instagram and invest in it as best as you can, as much as you can, you have to keep thinking of fresh, new ways to show up all the time, and do that consistently. So that’s really the first tip, and probably the most important one. Next, with Instagram, it’s really important to make use of all of Instagram’s surfaces. And I think I’ve mentioned this before on the podcast, but surface just refers to all the different formats that Instagram has. So like Stories is a surface. Reels is a surface, a carousel post is a surface. Instagram really wants you to use all of them. And the thing that’s challenging about that is, as you know, they’re always releasing new features, or like upgrading features. And so using the surfaces is difficult, because it’s hard to just keep up with all the new things when it comes to Stories versus posts. So one thing that is good about Instagram is they are pretty transparent about talking about the surfaces, how you can best use them, they announced the new surfaces. So if you are kind of trying to navigate, let’s just say Stories, versus posts, I really, I’ve found a really great quote from Adam Mosseri, who’s the CEO of Instagram, and he said, quote, for most people, it’s best to use both. So both Stories and posts, again, going back to the utilize all the surfaces point, he says use the feed for the big things, the things you want to make sure everybody sees or as close to everybody as you can reach. And then Stories for the more behind the scenes type everyday content, videos, photos, he says. That’s how I try to use it. That’s what I hear tends to work for most creators end quote. Again, he’s emphasizing using all of the surfaces, finding out how each one can really represent your brand. And then leaning into the type of storytelling you want to do on each of the different surfaces like Stories, like Reels like infeed, posts, whatever.
And then the next top level tip I want to say about Instagram is prioritize authenticity, and storytelling. I think a really common mistake that jewelry business owners make with Instagram is they just look to see what everyone else is doing in this space. And they kind of try to copy that. Because they think oh, well, that person must know what they’re doing. They must be successful. I like this brand, I’m just going to do that thing. But the reality is, you have no idea how their Instagram is performing. You don’t know the role that Instagram plays in their overall marketing strategy. And also what works for them may not work for your brand. And in this era of content saturation, I think authenticity, knowing your brand storytelling your brand staying true to it is the key to standing out on Instagram. So be genuine, be transparent. Share compelling stories that resonate with your audience, really showcase that human side of your brand. That means highlighting behind the scenes moments, connecting emotionally with your followers. Authenticity on Instagram really builds trust and fosters meaningful relationships with your community. Before we move to the next platform, I just want to share some insider tips some things that most people don’t talk about when it comes to Instagram. My first one is, so this isn’t really a tip that will necessarily improve your Instagram presence, but it will help you get more out of your Instagram for marketing in general. So really make sure well first that you have email marketing in place, and then use Instagram as a way to get people on your email list. So that you actually have the information like email addresses, names of people who follow you. And really the best place to do that is in Instagram Stories. So in a Story, you can since you can post links there, you can have a link directly to like your email signup form, and tell people what they’ll get by signing up for email, whether that’s a discount, whether that’s early access to promotions, first look at new products. So use Instagram as a channel to get people on your email list. Next, I want to say with Instagram, I’m sure you know how difficult it is to get organic growth and new followers. And with Instagram there’s really power in partnership and Instagram even has tools to help facilitate partnership. So whether you’re partnering or cross promoting with another brand, maybe one of your retail partners, a micro influencer, a really a raving fan customer, a brand ambassador, you can always do a collab post, which is a feature from Instagram that lets two users share the same post to each of their feed or Reels. Or if you don’t want to do that, and you have content that involves another user’s account, encourage that person to share and then share back. Because in this way, you’ll expose your brand to that person’s followers and vice versa. And it’s really a great way to get in front of new audiences. And then lastly, this isn’t probably not going to be a surprise that I’m saying this. But make more Reels, produce more video content, and try your best with the Reel to make that first three seconds, yes, three seconds of the Reel as attention grabbing as possible. Because you want to keep your audience interested and engaged. Right off the bat, you want to get their attention, you want to make them feel invested in the video content that you’re sharing. I see when I’m doing monthly reporting on my clients, that those clients who are posting the most engaging Reels and posting them often have the best Instagram engagement overall.
All right, let’s move to Facebook, how to succeed there. So with Facebook, authenticity, again, just like with Instagram is key. But for the goal of fostering a sense of community there, I think Facebook has really evolved into more of a community platform. So you want to encourage conversations and interactions by asking questions in your captions. You want to respond to any and all comments. I see so many brands neglecting comments from their followers, even if they seem kind of insignificant, or there are only a few. You want to think well, if somebody’s commenting on your posts, and you’re not responding or acknowledging the comments, why would they feel incentivized in the future to continue commenting if no one responds? So it’s so important to think about having that real connection on Facebook, then, if it’s relevant to your brand, then I would suggest potentially leveraging Facebook Groups, it’s a huge reason why people still engage with Facebook, because again, they can find a sense of community there. So they’re usually private groups, or even open. But it’s a place where people can engage and interact with each other. And they’re usually based around a niche or a specific interest. So you can either build your own community or join one related to your audience’s interests or a niche that’s related to your jewelry products. And if you don’t already have a live chat tool on your ecommerce website, then I really recommend using Facebook Messenger as a super powerful tool for personalized communication and customer engagement. You can set up automated chat bots or live chat functionality that will provide instant responses to your customer inquiries, they can offer product recommendations, facilitate seamless transactions, this could also be a channel that can deliver exclusive promotions, updates and personalized messages to your audience. So again, with Facebook, potentially using that live chat tool, helping you foster a direct and interactive connection with your potential customers.
So what are some of my like insider tips for Facebook? One, if you’re using both Instagram and Facebook in your social media marketing strategy, please don’t be lazy about it. I see a lot of brands just like reposting or auto reposting from Instagram to Facebook. And so it’s basically the same post. What is the point of doing that? Like why would you have the two channels? So I would say post separately to Facebook. If you do have a different audience there then consider what should I be sharing to those people versus Instagram? And then always, always, always on Facebook, whenever you’re showing a product, make sure in the caption that the link to the product page is included in the caption because it’s really easy then for someone to click through to your website. And again with a lot of my clients’ reporting when they do this, I see there’s definitely an increased amount of traffic coming from Facebook to their website. So this is a highly overlooked opportunity to drive people to your online store. And then my next insider tip if you do have an engaged audience on Facebook, especially dealing with people of a certain age like let’s say over 50, then you may be missing a huge opportunity by not going live or doing live video on Facebook. This will give you an opportunity to really connect with that audience and give you video content that you can repurpose and reshare on Instagram and in your Facebook feed.
Alright, so let’s talk about Pinterest. Next, with Pinterest, it’s all about the high quality and stunning visuals. As I’m sure you know, Pinterest is a visual discovery platform. So it’s crucial to create those eye-catching, high-quality images of your jewelry. If you’re gonna invest in Pinterest, you want to be investing in professional product photography that really showcases your pieces in the best light, highlight those details, those textures, those unique features. And make sure that your images are optimized for Pinterest. So Pinterest wants vertically oriented high resolution pins, and that aspect ratio is two, three. So these tend to perform best on the platform. If you don’t know what that is, and you have a Canva account, you can see Canva has templates for Pinterest pins so that you can get an idea of how those images should be oriented in the pins. So you want to be incorporating lifestyle shots, styled flatlays, close ups to inspire and really captivate users as they explore what you have to offer with your jewelry. Also with Pinterest, you want to prioritize boosting audience engagement. And you can do that by incorporating clear calls to action that encourage users to save and follow your content. So when pinners save your pins or follow your account, that’s a signal to Pinterest algorithm, that your content is really valuable and relevant, leading to increased visibility and exposure. And then lastly, I think a lot of people forget that Pinterest is also search driven. So it’s so important to optimize all your content with relevant keywords for visibility and discovery. So think about keywords that are specific to the jewelry industry, of course, but also relevant to your individual products and what you’re selling. And then incorporate those keywords strategically into your pin titles, descriptions, and board names.
So what are some of my Pinterest insider tips? Okay. First, if you find it challenging to maintain that consistent presence on Pinterest, and it’s important to you, it’s part of your strategy, then you can leverage your existing Instagram video content like your Reels by repurposing it for Pinterest. So you can convert those most engaging and most informative Instagram Reels by modifying them into the format that Pinterest wants. And that helps you share valuable content with your Pinterest audience by optimizing your time and effort in content creation. And one way that makes it easier to do that and kind of consolidate and streamline everything is to use a scheduling tool like Later, which allows you to connect your Instagram, Pinterest, Facebook accounts all in one place. And that way you’re doing the scheduling and posting all at once. My next tip is to utilize Pinterest Trends, which could potentially help you delve into essential trends, subjects, and audience insights that will empower you to develop a more impactful strategy. When you leverage Pinterest Trends, then you can gain valuable data and insights to refine your approach and maximize your success on the platform. Also some little like side note things and just you know Pinterest is pretty transparent about what they want to for successful content. So they advise that you should add your logo to every pin that you make, they say keep it subtle, and avoid the lower right corner since that spot gets covered up by product icons. And then lastly, AB test your pins. So pin different versions of the same content. And that can really help you figure out what works best on the platform and give you an idea of moving forward of the types of pins you really should be creating.
All right, let’s talk about TikTok. So first and foremost, you should know that in order to use TikTok successfully, you don’t have to dance. Okay, so let’s get that out of the way. Instead, you really with this platform wants to embrace short form storytelling. So capture attention quickly, create engaging and visually appealing videos that tell an actual story about your jewelry brand. You can show behind the scenes footage of the jewelry making process, you can highlight unique design features, you can share customer testimonials, focus on creating a connection with your audience. And again, within those first three seconds, it has to grab that person’s attention. Otherwise you have lost them, you also definitely want to leverage trending challenges and sounds. So the thing about TikTok is you can’t not be on the platform and then just decide you’re going to post. You have to kind of be in touch with the trends and the culture of the platform in order to post successfully. So stay on top of the latest TikTok trends, participate in popular challenges, only the ones that are really aligned with your brand image and values. Definitely incorporate trending sounds and music to make your jewelry content more relatable and shareable. And that will increase the chances of it getting seen by as many people as possible.
So some insider tips for insider tips for TikTok. It’s better to have a content niche. So with TikTok, don’t try to appeal to the masses, you’ll have a way better chance of succeeding on TikTok if you have a niche, mostly because TikTok’s algorithm is so good at recommending content to people who love that niche who have that specific interest. So if you sell jewelry that’s for a very specific customer, or you have a certain theme or motif in your jewelry that appeals to like a certain type of person, don’t be afraid to get specific because you will not have success just appealing to the general jewelry loving masses on TikTok. You also really want to be inviting engagement, you want to give people a reason to comment. So you don’t just be like talking at someone or sharing video at someone. It should be with the goal of inviting or beginning of conversation. And then just like with the other platforms, make sure you’re responding to all comments. You can even use comments to make new TikToks, which is a great way to invite engagement. And if you find yourself in a creative block on TikTok, the most effective way to find inspiration for fresh content is just exploring and scrolling through the platform. So again, this is the type of platform that you really need to be spending time on to understand it so that you can be part of like the overall culture and vibe and that will help you find success.
Most importantly, if you are going to be using any or all of these platforms in your social media marketing strategy, you really want to have realistic expectations of what’s possible because none of these are going to be like the quick journey to overnight success. They all require an investment, dedication, time and understanding of the platform and setting realistic for the performance in 2023. Especially it’s crucial if you want to ensure a balanced and effective marketing strategy. So when you understand what’s achievable, then you can align your goals and resources accordingly. So to set expectations, start by looking at benchmarks for metrics like engagement rates, follower growth, reach, and click through rates. Don’t worry if that sounds foreign to you. In the next episode, we’ll be talking more about social media data. So just keep that in the back of your head, we’ll return to it. But for Instagram, for example, if you’re just starting to invest seriously, or you’re adjusting your strategy, really what you can expect is very gradual follower growth. And if you can consistently produce high quality visual content, you could hit those engagement goal numbers that you have, but it takes work, it takes experimentation. It takes creativity. It requires knowing your audience, building a loyal community with those people, establishing a strong brand presence, so many things. So it is possible to still succeed on Instagram, but you cannot come to it half heartedly. And on Facebook, you can expect maybe getting more clicks to your website, developing better and stronger relationships. If you are doing those things that I mentioned – focusing on community, putting links in your captions, responding to comments for TikTok, what you can expect since it’s a highly dynamic and rapidly growing platform, it does offer immense potential for viral reach and engagement. So in that way, it’s kind of nice. It’s hard to start on Instagram and Facebook, you have a long difficult journey ahead. But on TikTok, if you’re just starting, you can potentially expect quicker follower growth and high engagement. But that is if you are committed to the platform, and you use it according to its best practices. And also if you’re trying to reach like younger millennials, Gen Z and those younger types of audiences. With Pinterest, you can expect steady traffic and engagement over time. But again, Pinterest is known for its long term impact and evergreen content. So this is a long game, you’re not gonna see success overnight. But if you’re focused on optimizing your pins with relevant keywords, if you’re focused on beautiful visuals and compelling descriptions, these things will increase your chances of appearing in search results and generating ongoing interest in your jewelry brand. Overall, remember, setting realistic expectations shouldn’t mean limiting your ambitions. Okay, so you just have to understand the unique characteristics and capabilities of each platform. Tailor your strategies accordingly, and be patient as you work toward your goals. That’s it for now. Go to joyjoya.com/jump to sign up for the free Jumpstart program, get additional information, action items and further resources.
Before we get into The Gold Mine as well as my jewelry marketing news round up, I want to share a case study of a brand that I think embodies what I talk about on this podcast. All right. In today’s content case study, I want to talk about Brian Anthony’s and an email campaign that I recently got from them with the seem be your own kind of beautiful.
I was recently sifting through a ton of jewelry brand email campaigns, trying to get a sense of what’s going on in the market this summer. Well, one email that stood out was from Bryan Anthonys. They’ve got this storytelling game that just hits differently. If you’re not up to speed: Bryan Anthonys is more than a jewelry brand. They’re all about authenticity and empowerment, helping customers tell their unique stories through well-crafted designs. It’s about building a community, making life’s moments matter. Anyway, back to the email. The subject line was kinda meh: “New and Trending.” Almost skipped it, but hey, it’s research time. Inside, though, it was a whole different story. The headline said, “Be Your Own Kind of Beautiful,” introducing new seashell styles. Most brands selling seashell jewelry play up the summer vibes or dreamy beach escapes. Not Bryan Anthonys, though. They’ve put their own spin on it. The email read, “Whole or broken, you are still a treasure – one worth finding and one worth loving. Always remember that no two seashells are alike – they each have their own story to tell.” Now that’s something, right? I love how Bryan Anthonys took the usual seashell angle and flipped it. It’s empowering, and it speaks to the customer in a unique way. If you’re shopping for something special for yourself, this kind of messaging could really hit home. Suddenly, that seashell isn’t just a beachy icon, it’s a symbol of individuality, a story of its own. Super cool approach to storytelling, and it’s just so different! What do you think? Let me know in a podcast review or YouTube comment. Okay, let’s get into THE GOLD MINE!
If you’re new to this podcast, The Gold Mine is a segment where I speak a little bit more personally on topics like mindset, entrepreneurship, success, overcoming challenges, all kinds of things related to jewelry, business owners and leaders. This week’s topic is all about getting surprised by your customers – and being open to that. I was looking at an article on Inc, where influential business folks shared some thought-provoking questions, and one that jumped out was, “Who uses our product in ways we never expected?” Here’s a fun example. I was recently standing in line at DSW and noticed a wall of Crocs. You ever see those quirky little charms people pop into the holes? You’d think, “Surely, Crocs didn’t dream this up.” It’s tough, after all, to step out of your box and stir up something fresh and exciting when you’re an established company like Crocs that basically makes just one product. Well, when I got home, I was curious enough to Google it, and guess what? Crocs didn’t come up with the idea. It was actually Sheri Schmelzer, a Crocs wearer who stuck faux flowers into her kids’ Crocs. Her hubby Rich loved the idea, and voila, they started designing more charms and decorations. They turned it into a thriving accessories business, Jibbitz. What’s awesome is that they knew their success hinged on customer feedback. If they goofed up or nailed it, they wanted to hear about it. They kept refining their product, building a larger customer base, attending trade shows, and fielding calls from interested stores. And guess who ended up buying Jibbitz? Crocs, for a sweet $10 million! It’s super common for designers and entrepreneurs – particularly in jewelry, accessories, or apparel – to have a firm vision of how they want their customers to wear their creations. But it’s such a thrill when a company adapts a product because customers are using it in unexpected ways. Being receptive to your customers’ creativity is key. Trust me, they’ll spark ideas you wouldn’t have thought up. Maybe they’re pairing your charms or pendants with unconventional chains, or they’ve got an original approach to layering. Perhaps they’re creating surprising earring combos. By tuning into your customers, you can not only dream up new, exciting products, but you can also rethink how you showcase your existing ones. Not sure how your customers are rocking your jewelry in real life? That’s an issue you gotta address. Reach out, encourage them to share their experiences, their photos, their reviews. Foster a sense of community, become friends with your customers. Show them that you’re not just creating products for the heck of it, but for them. I guarantee, your most loyal customers can inspire you and guide you down paths you’d never have ventured alone. What do you think about that? Does it resonate with you? Tell me in a YouTube comment or podcast review. I’d love to know your thoughts.
Alright, let’s get into the news roundup, where I share three relevant articles related to jewelry or marketing. The first one comes from Practical Ecommerce, and it’s called “Email Welcome Pages Drive More Sales”. So we all know it’s important to have an email list, it can very much be helpful to have a pop up on your website that invites people to sign up and give them some kind of incentive to do so. But thinking beyond that, how can we really optimize that experience to get the most out of it? So usually, when there’s a pop up and someone signs up, it will either just go away and say like thank you, or it will give that person a discount code or it will invite them to shop. But thinking about that next step after signup can really optimize how a person uses your ecommerce site. So it’s called that welcome page. And the welcome page should provide clear instructions about how to apply any discount, maybe include a short video about how to shop the site, how to style the jewelry, if it’s like you’re selling charms, and you need to explain to someone how to purchase them or pair them with chains. That’s a really great opportunity to kind of lead someone through a customer journey. You can also use that welcome page to set expectations by informing subscribers about how often they’ll get emails, the type of content they can expect, or you can use it to collect additional information about your subscribers interests. I recently saw one now I cannot remember what jewelry brand it was or maybe it was apparel, but they sell both men’s and women’s apparel. And so they asked you when you sign up what types of emails do you want to see? Do you want to see women’s apparel? Or do you want to see men’s apparel? So you can use that welcome page to further personalize the recommendations. So my main takeaway is: Implementing a well-designed welcome page for email subscribers can improve engagement, set expectations, collect valuable customer information, and facilitate the sales process, ultimately leading to increased customer loyalty and sales.
The next one is from Retail TouchPoints. And it’s called “4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers”. This caught my eye because a really common question I get from jewelry business owners is, how do I nurture my current customers while continuing to expose my brand to new customers, especially when maybe they are in multiple age demographic groups? So how do you speak to an older generation and the younger generation at the same time without getting that all mixed up? And if you want an example of a brand that is doing this well, Anthropologie is that brand. Despite having an incredibly loyal customer base, Anthropologie has focused on expanding its reach, especially among consumers in their late 20s, through early 40s. And even beyond that. So the way that they’re doing that they’re testing new modes of storytelling, they’re testing new marketing platforms. But also at the same time, they’re not straying from their core heritage, the values and the key things that make the brand different. So for example, to effectively reach those younger customers, they’ve had to diversify their marketing, they’ve had to invest more heavily in creating content. So they are on a mix of a lot of different social platforms, including Facebook, Instagram, YouTube, Tik Tok, and then adjusting the approach based on how consumer behaviors change. And I really liked this one quote from their CMO, Elizabeth Preis, she said, ““In marketing, it’s not about one channel or another; you need the portfolio because things can change. You have to understand the objective of each platform and who their consumer is.” And I think that’s just so smart and important, if you are putting all of your eggs into the Instagram basket, for example, who knows how that platform where it will evolve, or how consumer behavior will evolve as it relates to Instagram. So it’s important to diversify. Of course, do what you can. But don’t be putting all your eggs into one basket, if you kind of want to meet customers where they are, and especially if you’re trying to appeal to different groups of customers at the same time. So my main takeaway is be super mindful of your digital presence, tailor your strategies to different social media platforms, so that individuals can really engage with your brand. And you have the opportunity to expand your reach. And look at Anthropologie as a great example of that.
And the last article comes from Multichannel Merchant, and it’s called “Alt-Commerce: The Future of Consumer Buying and Selling”. Alt-commerce models have emerged, challenging traditional assumptions about consumer preferences and purchasing behaviors. Innovation and technological advances have given rise to new selling channels, such as social commerce and livestream shopping. Consumer attitudes are shifting towards alternative consumption models like renting, sharing, and subscription services. Group-buying models, both local and online, offer consumers better deals through collective purchasing. The creator economy is expanding, with creators monetizing their content and engaging with their audiences through various platforms. Brands and retailers should embrace alt-commerce, adapt to evolving consumer needs, and invest in the right channels to cultivate strong customer relationships. MAIN TAKEAWAY: The emergence of alternative commerce models highlights the need for businesses to break free from traditional thinking about selling, as embracing new channels, adapting to evolving consumer preferences, and exploring innovative approaches are crucial for success in today’s rapidly changing market landscape.
Did you have any questions about Jewelry Marketing Jumpstart? You can always email me Laryssa that’s firstname.lastname@example.org. If you love this podcast, please share it with a friend who’d appreciate it. And don’t forget to subscribe as well as leave a review on Apple Podcasts. If you’re completely new to digital marketing, then you’ll want to purchase and read a copy of my book Jewelry Marketing Joy. Visit joyjoya.com/book for more information.
Transcribed by https://otter.ai