Instagram planning app Preview recently published the results of a poll about the importance of a good photo vs. a good caption for an Instagram post. While 84% of respondents think a good photo is better, 16% think a good caption is better. In this blog post, we explore further. So, when...
You've probably thought about how you can use Pinterest as a customer-facing social media marketing tool. If you use Shopify, you've likely linked your store to your Pinterest account. You may have even promoted some of your Pins. But have you considered using Pinterest as an internal marketing tool? We're not...
Do you feel like you’re struggling to stand out in a sea of sparkle? While it’s true Instagram is the platform where jewelry brands can hope for engagement, the number of total interactions is decreasing. However, not all hope is lost, and some jewelry brands are thriving on Instagram. If you've...
If your jewelry brand currently has a social media marketing strategy that involves Facebook and/or Instagram, you've probably seen notifications like: "People are boosting posts like...to reach more people. Try boosting this post." "This post is performing better than 90% of other posts…" Have you tried boosting a post to see if it...
If you were given a random lineup of Instagram profiles for jewelry brands - with the usernames hidden - would you be able to determine which ones are corporate jewelry brands and which ones are mom-and-pop jewelry shops? You’d likely analyze the quality of the images, the caliber of models, and...
Recently, I had the chance to meet my new friend Jilienne - jewelry connoisseur and jewelry marketing/PR extraordinaire - for coffee, and we chatted about social media marketing for jewelry brands. At some point, a stranger interrupted our conversation and added his thoughts about buying likes (and taking "desperate selfies," but that's a...
Joining Twitter or trying to find Twitter followers can be an intimidating task. Some brands that have been using Twitter since it was launched in 2006 have had a decade to cultivate a following, while others amass followers simply because they're already popular and well known outside of social media. Is being overwhelmed or...
As someone who spends a fair amount of time using Twitter to search for jewelry designers and retailers, I've read hundreds of feeds and have seen many approaches to using Twitter for business. You might feel confused by Twitter, and maybe you're not sure how to plan a Twitter social media strategy. In this post, I'm...
One of the most difficult aspects of photographing jewelry is capturing its "sparkle," especially the brilliance, fire, and scintillation of a beautiful diamond. In the jewelry industry, sharing a beautiful product photo on your website or via your social media accounts is the most effective way to entice a customer who isn't...
