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“Jewelry Marketing Joy” Is Now Available for Pre-Order!

After months of anticipation, my book Jewelry Marketing Joy is now available for pre-order on Amazon. Whether you're planning to launch a new jewelry brand, or you've been running a jewelry business for decades, you'll benefit from the knowledge and wisdom contained within the 18 chapters. Inside: What is marketing, and...

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Data Protection and Privacy in Jewelry Marketing

If you collect email addresses on your website or sell anything from your ecommerce storefront, then you have access to sensitive data that your customers would definitely not want exposed. Jewelry businesses of every size - even the small ones - should be actively protecting customer data and addressing...

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How to Optimize Your Jewelry Ecommerce Homepage

One of the biggest mistakes that ecommerce jewelry entrepreneurs make is failing to consider the similarities between ecommerce and brick-and-mortar jewelry stores and then forgetting to implement important merchandising and technical best practices in their digital storefront. Even though a brick-and-mortar store requires physical space, while an ecommerce store...

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