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Choosing Objectives for a Jewelry Facebook Ad Strategy

When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every jewelry brand wants to convert customers, but these ads can have other objectives that lead the customer through the sales funnel, from awareness to purchase. In...

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Don’t “Boost” Facebook Posts or “Promote” Instagram Posts

If your jewelry brand currently has a social media marketing strategy that involves Facebook and/or Instagram, you've probably seen notifications like: "People are boosting posts like...to reach more people. Try boosting this post." "This post is performing better than 90% of other posts…" Have you tried boosting a post to see if...

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