Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, but you don’t want to neglect other "old school" marketing strategies, which could help you set your brand apart from the competition. In this blog post, we’ll share some of...
Content marketing - or inbound marketing - is one of the best ways to engage with your prospective and current customers. With this approach, a jewelry brand creates informative and valuable content, and the customer will seek out that content when he or she is in the right mindset to...
You may have seen the viral video of UCLA gymnast Katelyn Ohashi’s flawless floor routine. It’s true that her movements were technically perfect, but her radiating joy stole the show. Did you know your jewelry brand can learn from Katelyn and apply these lessons to your marketing strategy? In a recent...
In his book Tribes: We Need You to Lead Us, marketing expert Seth Godin writes, "An individual artist needs only a thousand true fans in her tribe. It's enough." That's right: a jewelry store or jewelry designer needs only 1,000 tried and true fans to help inspire success. How is that possible? Consider your...
