With about a week until Christmas, you may be brainstorming last-minute sales strategies while there's still time to ship. With proper planning, you've likely already done a great job attracting a steady stream of customers throughout the season, so last-minute shoppers will be simply be icing on the gingerbread! Last-minute shoppers...
Today, JCK published an editorial titled "3 Predictions for the Jewelry Business in 2019 and Beyond". At the 2018 GIA Symposium, Scott Galloway - marketing professor and founder of market research platform Gartner L2 - shared his thoughts about the future of jewelry. He predicts that in 2019, 1) lab-grown diamonds...
Have you ever heard of a term called "marketing myopia"? You may have seen the word "myopia," which is a fancy way to say nearsightedness. In relation to marketing, myopia means a brand has lost sight of the big picture and is focusing too closely on small details that only...
Most shoppers crave a point of view; they want to understand how an article of clothing or a piece of jewelry like a bold necklace can fit into their lives and how they should wear those items. Otherwise, they'd be overwhelmed by too many choices. At the height of print media, fashion magazine...
