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10 Things Marketing Can and Can’t Do for Your Jewelry Brand

Unfortunately, too many jewelry business owners have unrealistic expectations about what marketing can achieve, especially on a short timeline. They hope that the right marketing initiative will be able to solve long-standing problems by doing things like erasing years of poor customer service, adding sparkle to a lackluster product...

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Beware “Checklist Marketing” for Your Jewelry Brand

Do you sometimes feel completely overwhelmed by all your marketing initiatives? Do you feel pressure to "do" more marketing, just to keep up with your competitors and your head above water? If you answered "yes" to one or both of these questions, then you may be guilty of participating...

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How Jewelry Brands Can Get Started With Email Marketing

If you’re not already leveraging the power of email marketing for your jewelry brand, you may be wondering why it’s important and how to get started. In this blog post, we’re going to discuss some of the basic principles of email marketing, so you can begin sending campaigns today. Why...

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