[vc_row][vc_column][vc_column_text]Unfortunately, too many jewelry business owners have unrealistic expectations about what marketing can achieve, especially on a short timeline. They hope that the right marketing initiative will be able to solve long-standing problems by doing things like erasing years of poor customer service, adding sparkle to a lackluster product assortment,...
Do you sometimes feel completely overwhelmed by all your marketing initiatives? Do you feel pressure to "do" more marketing, just to keep up with your competitors and your head above water? If you answered "yes" to one or both of these questions, then you may be guilty of participating in...
The Halloween holiday is an excellent time to reflect on spooky things, like the common marketing mistakes that jewelry brands make. Even though they can sabotage the growth and success of your jewelry brand in a very scary way, these mistakes can be avoided. Whenever you start a new marketing campaign,...
If you’re not already leveraging the power of email marketing for your jewelry brand, you may be wondering why it’s important and how to get started. In this blog post, we’re going to discuss some of the basic principles of email marketing, so you can begin sending campaigns today. Why Email...
