Jewelry entrepreneurs often use the terms "marketing strategy" and "marketing plan" interchangeably. However, the two things are not the same, and you actually need both for your jewelry business. In this blog post, we'll discuss how the two documents differ and how you can start putting both together. When you first...
Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with a wide top and a graduated, triangular shape that leads to a small spout. Did you know that a funnel...
In Episode #85 of the Joy Joya Jewelry Marketing Podcast, I interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not part of the jewelry industry. However, the Lucky Moments platform that Sneh has developed through his company could potentially help...
