Don’t “Boost” Facebook Posts or “Promote” Instagram Posts

If your jewelry brand currently has a social media marketing strategy that involves Facebook and/or Instagram, you’ve probably seen notifications like: “People are boosting posts like…to reach more people. Try boosting this post.” “This post is performing better than 90% of other posts…” Have you tried boosting a post to see if [...]

Twitter Advanced Search and Hashtags

Using Twitter Advanced Search and Hashtags in a Jewelry Marketing Strategy

Joining Twitter or trying to find Twitter followers can be an intimidating task. Some brands that have been using Twitter since it was launched in 2006 have had a decade to cultivate a following, while others amass followers simply because they’re already popular and well known outside of social media. Is being overwhelmed [...]