fbpx

The Path to Jewelry Marketing Success

In episode #122 of the Joy Joya Jewelry Marketing Podcast, I was inspired by a Lifehacker podcast interview with marketing thought leader Seth Godin. He said, "The thing that looks like a shortcut is probably not the best way to get there. The best way to get there is to...

Read more...

Brand Marketing vs. Product Marketing for Jewelry Brands

In episode #119 of the Joy Joya Jewelry Marketing Podcast I explain the difference between "brand marketing" and "product marketing" and why the distinction matters so much for jewelry brands. If you want to understand how to truly distinguish yourself from your competition, then you'll definitely want to listen to this...

Read more...

Transition from Brick-and-Mortar Store to Ecommerce Jewelry Brand

In episode #118 of the Joy Joya Jewelry Marketing Podcast I answer a listener-submitted question (you can also ask a question here). The anonymous listener asked, “How can we transition from a traditional brick-and-mortar jewelry store to an ecommerce jewelry brand?” They explained that they’re a small family business...

Read more...

5 Mindset Mistakes in Jewelry Marketing

In episode #116 of the podcast, I share some of the most common marketing mindset mistakes that I observe day in and day out. In my opinion, marketing is just as much about mindset as it is about the strategies you implement. If you're able to master mindset and...

Read more...

Personalizing Your Jewelry Marketing

In episode #114 of the Joy Joya Jewelry Marketing Podcast, I share my own recording of a recent presentation I did about personalization in jewelry marketing. Would you like to discover how personalization can help you improve the customer experience and build stronger customer relationships? If so, then you'll...

Read more...

How to Engage Authentically As a Jewelry Brand on Instagram

Are you frustrated by the Instagram algorithm? I know the answer to that question is “yes”. If you’re like most jewelry brands, then you’re probably wondering why your posts are getting seen and liked by so few people. I understand that it's super frustrating to plan and create awesome...

Read more...

Tools to Help You Manage Social Media for Your Jewelry Brand

Now that the New Year has arrived, you probably want to establish better habits for planning, managing, and executing your jewelry marketing, including your social media channels. Joy Joya YouTube channel subscriber Kenny recently asked if I could recommend some best practices and tools for improving and streamlining a...

Read more...

5 Predictions for 2021 Jewelry Marketing Trends

After a rather abysmal, confusing, and challenging year, most jewelry business owners have high hopes for 2021. They’re starting the new year with bright eyes and a renewed commitment to their digital marketing strategies. What can we expect from the coming year? Where should you be investing your marketing...

Read more...