In episode #130 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jill Stein and Sarah Daniel, the co-founders of Brick & Mortar NYC, a boutique agency that helps brands reimagine their retail experience. Together, Sarah and Jill have more than 40 years establishing retail at global...
In episode #128 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Robin Kramer, the owner of Red Boot Consulting. According to her bio, Robin is "a brand marketing maven, natural business nurturer, master of relationships and a sales expert who has an impressive history with leaders...
In episode #126 of the Joy Joya Jewelry Marketing Podcast, I chat with Kate Youngstrom, the Director of Content and Community for Reed Exhibitions, which oversees JCK Events. Kate has worked for Reed for about a decade and has also served as the Director of Events and Education and the...
In episode #122 of the Joy Joya Jewelry Marketing Podcast, I was inspired by a Lifehacker podcast interview with marketing thought leader Seth Godin. He said, "The thing that looks like a shortcut is probably not the best way to get there. The best way to get there is to find...
In Episode #121 of the Joy Joya Jewelry Marketing Podcast, I interview Ama McKinley, the founder of Ilium Wing. Ama McKinley began making waist jewelry in 2010 after creating her first strands for herself and a few friends. Inspired by the sacred, powerful and divine symbology of waist jewelry to...
In episode #119 of the Joy Joya Jewelry Marketing Podcast I explain the difference between "brand marketing" and "product marketing" and why the distinction matters so much for jewelry brands. If you want to understand how to truly distinguish yourself from your competition, then you'll definitely want to listen to this episode....
In episode #118 of the Joy Joya Jewelry Marketing Podcast I answer a listener-submitted question (you can also ask a question here). The anonymous listener asked, “How can we transition from a traditional brick-and-mortar jewelry store to an ecommerce jewelry brand?” They explained that they’re a small family business and...
In Episode #117 of the Joy Joya Jewelry Marketing Podcast, I interview Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh, NC. Paul is the agency’s creative director, marketing strategist, brand guardian, and sales force all wrapped up in one high-octane...
In episode #116 of the podcast, I share some of the most common marketing mindset mistakes that I observe day in and day out. In my opinion, marketing is just as much about mindset as it is about the strategies you implement. If you're able to master mindset and get...
In episode #114 of the Joy Joya Jewelry Marketing Podcast, I share my own recording of a recent presentation I did about personalization in jewelry marketing. Would you like to discover how personalization can help you improve the customer experience and build stronger customer relationships? If so, then you'll definitely...
