Redefining the Meaning of “Influence” in Jewelry Marketing

The word “influencer” has become synonymous with digital influence. However, we forget influencers exist “in real life”, and they’ve been shaping decisions since the beginning of humankind. After a recent personal experience with influence and jewelry buying, I started to reflect on consumer motivation and the meaning of influence. On [...]

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Don’t “Boost” Facebook Posts or “Promote” Instagram Posts

If your jewelry brand currently has a social media marketing strategy that involves Facebook and/or Instagram, you’ve probably seen notifications like: “People are boosting posts like…to reach more people. Try boosting this post.” “This post is performing better than 90% of other posts…” Have you tried boosting a post to see if [...]

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