How to Contact Influencers and Manage the Influencer Relationship for Your Jewelry Brand (Part 5 of 5)

To prepare for my upcoming talk at Jewelry Ecomm Live!, I published five posts throughout September about influencer marketing for jewelry brands. In this final post of the series, I share the most effective methods for contacting influencers and managing the influencer relationship from start to finish. In the previous [...]

Twitter Advanced Search and Hashtags

Using Twitter Advanced Search and Hashtags in a Jewelry Marketing Strategy

Joining Twitter or trying to find Twitter followers can be an intimidating task. Some brands that have been using Twitter since it was launched in 2006 have had a decade to cultivate a following, while others amass followers simply because they’re already popular and well known outside of social media. Is being overwhelmed [...]