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How to Contact Influencers and Manage the Influencer Relationship for Your Jewelry Brand (Part 5 of 5)

To prepare for my upcoming talk at Jewelry Ecomm Live!, I published five posts throughout September about influencer marketing for jewelry brands. In this final post of the series, I share the most effective methods for contacting influencers and managing the influencer relationship from start to finish. In the previous...

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How to Use Social Proof to Boost Your Jewelry Marketing

Customer service expert Ron Kaufman once said, “Delighted customers are the only advertisement everyone believes.” No one’s going to believe you or care when you toot your own horn. But when someone who’s not compensated by your jewelry brand tells other people how much she loves your jewelry, that...

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Consider Instagram Checkout for Your Jewelry Marketing Strategy

Have you heard the recent announcement from Instagram about the platform’s new feature called Instagram Checkout? Different from Shopping on Instagram - which allows businesses to add product tags that provide more information and a link to purchase - Checkout allows users to make a purchase without leaving the...

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Would Your Jewelry Brand Benefit from Influencer Marketing?

More clients have been inquiring about influencer marketing lately, and I don’t blame them. If you read any popular digital marketing advice, you’ll hear about the "magic" of influencers - get your jewelry on just the right celebrity or style blogger, and you'll "make it" in the marketplace. For example,...

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