In episode #197 of the Joy Joya Jewelry Marketing Podcast, I share the best opportunities in direct mail marketing for jewelry brands today. Some people consider direct mail to be a more "traditional" or "old school" marketing strategy, since it involves actual paper as well as the United States Postal Service. It's...
In episode #196 of the Joy Joya Jewelry Marketing Podcast, I share an exciting new endeavor that I'm launching with Liz Kantner, my partner in the Success With Jewelry Webinar Series. We launched a podcast with both a free version and membership version! As of this recording going live, you'll...
In episode #195 of the Joy Joya Jewelry Marketing Podcast, I share my interview I share my interview with Tammy Cohen. a knowledgeable, passionate, and vibrant woman who has been partnering with top-tier corporate executives and entrepreneurs to develop their personal and professional brands for more than 20 years—with an emphasis...
In episode #194 of the Joy Joya Jewelry Marketing Podcast, I discuss what it takes to maintain focus in marketing. I'll be talking about: What's "shiny object syndrome" and how can you recognize that you have it? What are some other ways that businesses lose focus in marketing, and why...
In episode #193 of the Joy Joya Jewelry Marketing Podcast, I share my 5 out-of-the-box tips for your best holiday ever. I have a few other episodes about holiday planning and marketing, #97 and #138 if you'd like to check those out as well. Ep. #97: https://joyjoya.com/planning-jewelry-ecommerce-for-holiday-2020/ Ep. #138: https://joyjoya.com/holiday-jewelry-marketing/ I won't be...
In episode #192 of the Joy Joya Jewelry Marketing Podcast, I discuss terminology in the jewelry industry and why business owners and leaders need to rethink their use of it. I want to personally share the following things: The terminology I think needs to change Why I think it needs...
In episode #191 of the Joy Joya Jewelry Marketing Podcast, I share my interview I share my interview with Reena Ahluwalia. Recognized as one of the Top Masters of design and art in Canada, Reena Ahluwalia is an award-winning jewelry designer, painter and professor. She is one of a handful of...
In episode #190 of the Joy Joya Jewelry Marketing Podcast, I share the three most common "big picture", marketing strategy-related issues I see with jewelry brands today. I want to personally share the following things: - What are the three most common marketing issues - Why I think these marketing issues...
In episode #189 of the Joy Joya Jewelry Marketing Podcast, I share five tips for making the most of customer testimonials and reviews in your jewelry marketing efforts. You'll learn: - How to encourage most customer testimonials and reviews - My five tips for utilizing them to build trust with your target...
In episode #188 of the Joy Joya Jewelry Marketing Podcast, I tackle the topic of getting ahead of trends in the jewelry industry. I want to personally share the following things:- Why I love and hate trends - What to do about a trend - My homework for you around...
