Building a Brand Identity for Jewelry Businesses

Visit joyjoya.com/jump for all the details. In episode #226 of the Joy Joya Jewelry Marketing Podcast, I'm talking about branding. What's a brand, really? Why's brand identity so important in 2023 and beyond? It's time to get your jewelry brand in tip-top shape, so you can compete in the marketplace and...

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Introducing “Jewelry Marketing Jumpstart” for 2023

Visit joyjoya.com/jump for all the details. In episode #225 of the Joy Joya Jewelry Marketing Podcast, I'm debuting an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year.  If you're...

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The Future of Virtual Jewelry and the Jewelry Metaverse

In episode #221 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Zuzana Bastian, co-founder of JEVELS, the first NFT platform dedicated to visual jewelry and accessories designed by artists from all over the world. The primary purpose of JEVELS is to bring virtual jewelry to life...

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THE GOLD MINE – What Excites Me About Jewelry in 2023

In episode #218 of the Joy Joya Jewelry Marketing Podcast, I'll be talking about how to be more productive in your jewelry business and with your marketing at this festive time of year. It's cold outside, there are cookies, there are Black Friday sales to shop, gifts to wrap, etc....

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5 Jewelry Marketing Predictions for 2023

In episode #217 of the Joy Joya Jewelry Marketing Podcast, I share my 5 jewelry marketing predictions for 2023. What should you be anticipating in the new year? How can you shift and adjust your marketing strategy to accommodate consumer expectations and the overall industry landscape? This is a must-listen...

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