An Introduction to Marketing KPIs for Jewelry Brands

American engineer W. Edwards Deming once said, “You can’t manage what you don’t measure.” If you’re not designating key performance indicators and analyzing your campaigns, then you’re basically wasting your marketing efforts and dollars. Marketing without measurement is like throwing darts at a dartboard while wearing a blindfold. A key...

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Understanding the Role of Mindset in Jewelry Marketing

You wouldn’t start a business with the expectation you’re going to bomb. But you’d be realistic about your chances at success, since 50% of small businesses do fail after five years. Similarly, you should maintain realistic expectations about marketing your business - and know what marketing can and can’t...

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How to Use Social Proof to Boost Your Jewelry Marketing

Customer service expert Ron Kaufman once said, “Delighted customers are the only advertisement everyone believes.” No one’s going to believe you or care when you toot your own horn. But when someone who’s not compensated by your jewelry brand tells other people how much she loves your jewelry, that...

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ROI to Expect from Jewelry Marketing Efforts

Prospective clients sometimes ask, “What ROI can we expect from our jewelry marketing efforts?” We understand the desire to want to know, but the answer can be complicated - and sometimes impossible to answer. In this blog post, we tackle it and explain how you can plan and budget...

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Interview with Alain Simic, Jewelry Photographer

In Episode #29 of the Joy Joya Jewelry Marketing Podcast, I interviewed Alain Simic, a jewelry, fashion, and fine art photographer based in New York City. We discussed the role that high-quality commercial photography can play in a fine jewelry brand's comprehensive marketing strategy.  Prior to starting his career as...

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Consider Instagram Checkout for Your Jewelry Marketing Strategy

Have you heard the recent announcement from Instagram about the platform’s new feature called Instagram Checkout? Different from Shopping on Instagram - which allows businesses to add product tags that provide more information and a link to purchase - Checkout allows users to make a purchase without leaving the...

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